Privacy Policy

Massawe Adventures Ltd.


1.1 This is the Privacy Notice of Massawe Adventures (company number 14088564) and whose registered office is at 5 Derwent Drive, Tewkesbury GL20 8AZ. Where this Privacy Notice refers to “Massawe Adventures Ltd”. This Privacy Notice sets out how we collect and process your personal data in relation to the brand known as Massawe Adventures. This Privacy Notice also provides certain information that is legally required and lists your rights in relation to your personal data. Please read this Privacy Notice to understand how we may use your personal data.

1.2 This Privacy Notice relates to personal information that identifies “you” meaning a customer or potential customer, individuals who browse our website or individuals outside our organisation with whom we interact. If you are an employee, contractor or otherwise engaged in work for us or applying to work for us, a separate privacy notice applies to you instead.

1.3 We refer to this information throughout this Privacy Notice as “personal data” and section 3 sets out further detail of what this includes.

1.4 This Privacy Notice may vary from time to time so please check it regularly.


2.1 Data controller and contact details

2.1.1 For the purposes of relevant data protection legislation, we are a controller of your personal data and as a controller we use the personal data we hold about you in accordance with this Privacy Notice.

2.1.2 If you wish to correct your personal data held by us or to opt out at any time from receiving marketing correspondence from us or to alter your marketing preferences send email to

2.1.3 If you need to contact us in connection with our processing of your personal data, then our contact details are


3.1 The categories of personal data about you that we may collect, use, store, share and transfer are:

3.1.1 Advertising Data. This includes personal data which relates to your advertising preferences, such as information about your preferences in receiving marketing materials from us and your communication preferences;

3.1.2 Information Technology Data. This includes personal data which relates to your use of our website, such as your internet protocol (IP) address, login data, traffic data, weblogs and other communication data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website;

3.1.3 Individual Data. This includes personal data which relates to your identity, such as your first name, middle name, last name, username or similar identifier, marital status, title, date of birth, place of birth, passport number and gender;

3.1.4 Account and Profile Data. This includes personal data which relates to your account or profile on our website, such as your username and password, proposals and bookings made by you, your interests, preferences, feedback and survey responses;

3.1.5 Usage and Operational Data. This includes personal data which relates to your usage and operation of our website, such as information about how you use our website, products and services;

3.1.6 Economic and Financial Data. This includes personal data required for us to process your booking in line with our obligations under the Protected Service Trust.

3.1.7 Enquiry and Sales Data. This includes personal data which relates to the transactions you have conducted with us, such as details about payments to and from you, details of subscriptions to our services or publications and other details of products and services you have purchased from us;

3.1.8 Audio Data. This includes personal data which is gathered using recording systems at our locations.

3.1.9 Market Research Data. This includes personal data which is gathered for the purposes of market research, such as price comparison information;

3.1.10 Health Data. This includes personal data which is gathered for health and safety purposes including any accident report or claim log or any information you provide about allergies or other medical conditions during the booking process or in one of our locations;

3.1.11 Communication Data. This includes personal data which relates to a method of communication such as your billing address, delivery address, email address and telephone numbers.

3.2 We may also create Personal Data about you, for example, if you contact us by telephone to make a complaint, for example about our services or goods, then we may make a written record of key details of the conversation so that we can take steps to address the complaint.

3.3 We also obtain and use certain aggregated data such as statistical or demographic data for any purpose (“Aggregated Data”). Aggregated Data may be derived from your personal data but does not directly or indirectly reveal your identity. For example, we may aggregate your Operation Data to calculate the percentage of users accessing a specific feature on our website. However, if we re-combine or re-connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Notice.

3.4 In addition, we may obtain certain special categories of your data (“Special Categories of Data”), and this Privacy Notice specifically sets out how we may process these types of personal data. The Special Categories of Data are data relating to sexuality, religious beliefs or health.

3.5 We do not collect any information about Criminal convictions and Offences.


4.1 We obtain your personal data from the following sources:
4.1.1 Directly from you, either in person (at our locations or otherwise), via our website,
via email or by telephone. This could include personal data which you provide when you:
(a) request a brochure;
(b) book an appointment;
(c) use our “Live Chat” facility on our website or otherwise contacting our Personal
Travel Experts or Customer Service Team;
(d) apply for our products or services, including where you sign up or make a
contribution to a Massawe Adventures Gift List;
(e) browse or create an account on our website;
(f) subscribe to our service or publications;
(g) request marketing to be sent to you;
(h) enter into a competition or promotion;
(i) completing a survey from us;
(j) saving a proposal;
(k) entering details at an event;
(l) send an email to us.

4.1.2 Automated technologies, such as call recording, cookies, server logs and other similar technologies.